Graphic Design
Graphic design is the art and practice of creating visual content to communicate messages. It combines typography, imagery, color, and layout to convey ideas effectively. Graphic design is used in various fields, including branding, advertising, web design, and print media. It involves tools like Adobe Photoshop, Illustrator, and InDesign to create visually appealing and functional designs.
Video Editing
Video editing is the process of manipulating and arranging video clips to create a final, polished production. It involves cutting, trimming, adding transitions, special effects, color correction, audio enhancement, and incorporating graphics or text. Video editing is used in filmmaking, social media content, advertisements, and other visual media. Popular editing software includes Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve.
Motion Graphic
Motion graphics is a type of animation that combines graphic design with movement to create engaging visual content. It involves animating text, shapes, images, and other design elements to convey messages dynamically. Motion graphics are widely used in advertisements, explainer videos, social media content, film titles, and presentations. Popular tools for creating motion graphics include Adobe After Effects, Cinema 4D, and Blender.
Google ads
Google Ads is an online advertising platform developed by Google, allowing businesses to create and display ads across Google’s search engine, websites, YouTube, and other partner networks. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords to have their ads shown to potential customers. Google Ads includes various campaign types, such as Search Ads, Display Ads, Video Ads, Shopping Ads, and App Promotion Ads, helping businesses reach their target audience effectively.
Video Ads
Video ads are promotional videos designed to advertise products, services, or brands on digital platforms. They can appear on websites, social media, streaming services, and video-sharing platforms like YouTube and Facebook. Video ads can take various formats, such as in-stream ads (before, during, or after a video), out-stream ads (on websites or social feeds), bumper ads (short, non-skippable ads), and interactive ads. These ads aim to capture audience attention, boost engagement, and drive conversions.
Shopping Ads
Shopping ads are a type of online advertisement that showcases products with images, prices, store names, and other details directly in search engine results. They are primarily used in e-commerce and are featured on platforms like Google Shopping Ads, Microsoft Shopping Ads, and social media marketplaces. These ads operate on a pay-per-click (PPC) model and appear when users search for relevant products. Shopping ads are highly visual and typically include: